Folklore

Welcome to Haunted Willow’s Folklore, also known as our About Page. Here you'll find all you need to know about Haunted Willow Co, and the Ghoul who created it!
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Haunted Willow Co. aims to encapsulate a cosy, cottagecore vibe with a spooky twist, inspired by a love of Autumn, warm blankets and a cup of tea, books, and of course Spooky Season.
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Haunted Willow is based on the south-east coast of England, and was established in early 2022.
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Haunted Willow’s main product range includes tote bags & apparel, homeware, and artwork, but the fun thing about getting creative is trying new things, so there’s always something new in the works behind the scenes.

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Now, to meet the Ghoul behind the brand…
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Hi, I’m Kee!
I’m a 90s baby, born and raised on the south-east coast of England, and I’m a Criminology student, blogger, and of course, a small business owner.
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Back in 2020, I was working as an apprentice travel agent until… things happened… and I ended up changing my path and going back to college which is when I started up my small business (back then, it was called Just So Printy, but we’ve grown & changed).
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Since then, I’ve finished college and started studying Criminology with the Open University, started working for another online retail company, rebranded JSP to Haunted Willow Co, and as of mid-2023 I’ve just bought a house! A busy ghoul if I do say so myself.
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If you want to, feel free to follow me on my personal Instagram or TikTok @cupofkee , or read my blog, Cup of Kee !