Haunted Willow is a small business based on the South East coast of England, created in early 2022.
The inspiration for Haunted Willow came largely from the aesthetic of Taylor Swift’s album, Folklore, and the want to create products with a cosy, cottagecore, and spooky-but-cute feel.
Haunted Willow’s main product range includes tote bags & apparel, homeware, and artwork, but the fun thing about getting creative is trying new things, so there’s always something new in the works behind the scenes. What never changes, though, is that all our products are made with sustainability in mind!
Sustainability is one of our key values. For us, that means:
- Our products are made-to-order or are made in small batches to avoid waste
- Our packaging is reused, repurposed, reusable, or recyclable
- We aim to reduce waste, source sustainably, and source locally where possible
You can read more about our sustainability aims on our blog.
Here at Haunted Willow, we also love embracing a slower lifestyle, we aim to promote eco-conscious living, self-care, and inclusivity, and we love pop-culture!
As for the creator, the ghoul behind the brand is… me!
My name is Keeley (she/her). You may know me from my previous haunt, ‘Just So Printy’, which I started in 2020 after being furloughed during the pandemic. In 2022, I decided it was time for a change which is when Haunted Willow was born! I am so glad I made the switch, and I feel so much more at home here.
If you want to know a little about me:I’m a late 90’s baby, a Senior Swiftie, an Aquarius, and I love all things spooky, cosy, and cute! You’ll often find me with a cup of tea, listening to music, and daydreaming, but when my head isn’t in the clouds, I work on Haunted Willow alongside my part-time job in a book & stationery shop.